As a group what problem did you identify and why?
We looked at how drinking tea could me promoted and came up with the idea of linking it with charity so that it was related to something current. We chose to do this because we thought it was extremely important to try and make the idea relevant and apply it to a real life situation. This allowed us to essentially create our own live brief to be completed in time for Red Nose Day.
What methods did you use to gather your evidence to prove this was a problem and what forms did it take?
Primary
For primary research I initially went to stores in Leeds which had their own mugs and also photographed a cup I was given in M&S as I quite liked the design of it. Beth and Danielle visited Whittard's in Leeds also, to price up their tea as we were originally going to use theirs but it proved to be too expensive in the end. I also emailed Comic Relief for a fundraising pack which included balloons, stickers and a form to fill out for our donation. Harrison and I finalised the plans with the buildinds department which involved revising the floor plan and also filling out a risk assessment. We also asked permission from the cafe downstairs to see whether they would allow us to sell tea and they were absolutely fine with it as it was for charity. Harrison and I also tried to see whether it would be possible to get funding from the college for printing costs but it turned out that we were unable to. This wasn't an issue however, as we all contributed to the costs and didn't mind as it was for charity. Beth also brought cups from work for us which enabled us to get 100 free cups saving us all money.
Secondary
I looked for disposable cups and lids online, searched Amazon and eBay to find that they would be too expensive to buy. Especially as we wanted plain white ones which were good enough quality to use without spoiling our design. I researched bellyband designs as well as paper cups. Beth looked at branding and identity for 'Charitea', whilst Harrison looked at app designs.
Quantitative
For our quantitative we looked at the costs of the products we were sourcing as well as looking at the prices of the tea sold in the cafe to ensure we could sell our tea at a reasonable price. We then made sure we kept a note of which tea was sold and when by having a chart on the day whereby we marked it each time a cup was sold. This allowed us then to create a poster showing the results of our tea sales.
Qualitative
Primary
For primary research I initially went to stores in Leeds which had their own mugs and also photographed a cup I was given in M&S as I quite liked the design of it. Beth and Danielle visited Whittard's in Leeds also, to price up their tea as we were originally going to use theirs but it proved to be too expensive in the end. I also emailed Comic Relief for a fundraising pack which included balloons, stickers and a form to fill out for our donation. Harrison and I finalised the plans with the buildinds department which involved revising the floor plan and also filling out a risk assessment. We also asked permission from the cafe downstairs to see whether they would allow us to sell tea and they were absolutely fine with it as it was for charity. Harrison and I also tried to see whether it would be possible to get funding from the college for printing costs but it turned out that we were unable to. This wasn't an issue however, as we all contributed to the costs and didn't mind as it was for charity. Beth also brought cups from work for us which enabled us to get 100 free cups saving us all money.
Secondary
I looked for disposable cups and lids online, searched Amazon and eBay to find that they would be too expensive to buy. Especially as we wanted plain white ones which were good enough quality to use without spoiling our design. I researched bellyband designs as well as paper cups. Beth looked at branding and identity for 'Charitea', whilst Harrison looked at app designs.
Quantitative
For our quantitative we looked at the costs of the products we were sourcing as well as looking at the prices of the tea sold in the cafe to ensure we could sell our tea at a reasonable price. We then made sure we kept a note of which tea was sold and when by having a chart on the day whereby we marked it each time a cup was sold. This allowed us then to create a poster showing the results of our tea sales.
Qualitative
Our qualitative research consisted of feedback from tutors and students during our crits as well as group meetings. This allowed us to make sure that we were working well and producing the work we needed.
What methods of research did you find useful and why?
I found it useful actually going into shops and looking at existing designs. This helped me a lot as it enabled me to consider the designs whilst designing the bellyband. I would have loved to have developed the actual shape of the cups but this would have been impossible and not cost effective as we needed a large amount of cups for our stall. I also found it helpful carrying out secondary research on the internet and also using the packaging net book I took out of the library as this enabled me to create a variety of nets to work with.
I found it useful actually going into shops and looking at existing designs. This helped me a lot as it enabled me to consider the designs whilst designing the bellyband. I would have loved to have developed the actual shape of the cups but this would have been impossible and not cost effective as we needed a large amount of cups for our stall. I also found it helpful carrying out secondary research on the internet and also using the packaging net book I took out of the library as this enabled me to create a variety of nets to work with.
What research could you have carried out that would have proved more useful?
We could have possibly looked at carrying out a questionnaire to gather more primary research as this is always useful to do. In our situation however I don't think we would have benefitted much from this as the whole point was to discover the most favourable flavoured tea. Therefore if we had known this to start with it would have defeated the point.
We could have possibly looked at carrying out a questionnaire to gather more primary research as this is always useful to do. In our situation however I don't think we would have benefitted much from this as the whole point was to discover the most favourable flavoured tea. Therefore if we had known this to start with it would have defeated the point.
How did you manage the workload as part of a group?
As a group I think we could have managed the workload much more successfully. I feel as though everyone was appointed specific jobs within the group but didn't necessarily get things completed straight away which meant that we would lose out on valuable time. Harrison and I worked really well together, making sure that everything was ready for the event by going to college for 8am on the Wednesday to get everything printed. We also ensured that everything was ready with Sarah the night before the event by storing everything in the stock room. I feel as though if everyone had succeeded in being at college every day we would have been able to successfully perform as a group. With this in mind we were given this obstacle to overcome and work with, which I feel we managed to do very well.
As a group I think we could have managed the workload much more successfully. I feel as though everyone was appointed specific jobs within the group but didn't necessarily get things completed straight away which meant that we would lose out on valuable time. Harrison and I worked really well together, making sure that everything was ready for the event by going to college for 8am on the Wednesday to get everything printed. We also ensured that everything was ready with Sarah the night before the event by storing everything in the stock room. I feel as though if everyone had succeeded in being at college every day we would have been able to successfully perform as a group. With this in mind we were given this obstacle to overcome and work with, which I feel we managed to do very well.
No comments:
Post a Comment