Monday 5 November 2012

PPP1 - OUGD402: What is Graphic Design for? Part 1

What is Graphic Design for?
Notes from presentation

The effective delivery of a message, idea or concept


  • Information and way-finding
  • Publishing and editorial design
  • Branding and identity
  • Product and packaging
  • Retail and promotion
How to categories...

Genres
Content
Audiences
Sectors
Functions
Format

Information and way-finding:

Visual categorisation of data
Visually engaging
Statistical information
Political information

Branding and identity:

Brand - Perceived emotional corporate image
Identity - Visual aspects that form brand
Logo - Identifies a business in its simplest form

Apple - Creative, innovative, desirable, sophisticated

IBM - Corporate, efficient, technical

Habitat - Simple, effective

Coca cola 
  • Brand, identity and logo
  • Multinational
  • Reputation - dirty identity
Innocent
  • 10% to charity
  • Ethical
  • Contemporary identity
  • Healthy
Coca cola bought innocent out

Work across culture
    

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