OUGD502 - PPP2: Studio Brief 1: A Design Strategy (Pet Packaging Inspiration/Research)

As I am going to be designing packaging for a company who design pet packaging, I thought it would be worthwhile for me to research into existing packaging for some inspiration. I found this first example online and really loved it as soon as I saw it. The branding it really bold and striking and the clean white background allows the text and images to stand out. I also like how they have composed all of the products to photograph them. 

This creative bag works really well and definitely stands out from standard carrier bag designs. I would like to try and create a playful carrier bag for the company I am going to be working for as this would be quite a fun addition to their existing branding and packaging design. 

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Below is some more vibrant packaging which I quite like. The colours used on the lids are quite bright, perhaps a bit too bright but they give an added contemporary feel to it. 

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I am not keen on the colour scheme of this packaging, however I quite like how info graphics have been used. I also like the layout of the booklet and think it works well for its purpose. 

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Although I am not fond of the font choice of this packaging design, I like the concept and how playful it is. I really like the simplicity of the packaging design and the way the dogs are illustrated to show the thought bubble of food. This is a clever way of portraying a sample of what is on offer inside of the package. 

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This packaging design has a bit more of a corporate feel to it. I quite like it but feel as though it would be more successful if it was a little bit more playful and illustrative.

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I have blogged this example simply to illustrate the vast difference between the examples of pet packaging. I'm not too sure whether the colours work very well either.

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I quite like this concept as it has a unique and interactive twist. This is something I could definitely take inspiration from when designing over the Summer. I would love to try and come up with a concept which has never been made before. 

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I really don't like this packaging design as I think it looks really amateurish and not very appealing. I quite like the concept of 'puggy pacifiers' as it is a fun play on the idea that these treats will keep your dog content and quiet!

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