Notes from presentation
The effective delivery of a message, idea or concept
- Information and way-finding
- Publishing and editorial design
- Branding and identity
- Product and packaging
- Retail and promotion
How to categories...
Genres
Content
Audiences
Sectors
Functions
Format
Information and way-finding:
Visual categorisation of data
Visually engaging
Statistical information
Political information
Branding and identity:
Brand - Perceived emotional corporate image
Identity - Visual aspects that form brand
Logo - Identifies a business in its simplest form
Apple - Creative, innovative, desirable, sophisticated
IBM - Corporate, efficient, technical
Habitat - Simple, effective
Coca cola
- Brand, identity and logo
- Multinational
- Reputation - dirty identity
Innocent
- 10% to charity
- Ethical
- Contemporary identity
- Healthy
Coca cola bought innocent out
Work across culture
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